Privacy Policy

1. Introduction

Ride Spectrum ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website at ride-spectrum.com or use our services.

We are a UK-based company and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Payment information (processed securely through third-party payment processors)
• Order history and preferences
• Communication preferences
• Marketing and communications data

Technical Information

We automatically collect certain technical information, including:

• IP address and location data
• Browser type and version
• Device information
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and fulfilling your orders
• Providing customer service and support
• Sending marketing communications (with your consent)
• Improving our website and services
• Compliance with legal obligations
• Fraud prevention and security
• Analytics and business intelligence

4. Legal Basis for Processing

We process your personal information based on:

• Contract performance: To fulfill our obligations under any contract with you
• Legitimate interests: For business operations, fraud prevention, and service improvement
• Consent: For marketing communications and non-essential cookies
• Legal obligations: To comply with applicable laws and regulations

5. Sharing Your Information

We may share your information with:

• Service providers (payment processors, delivery services, IT support)
• Professional advisers (lawyers, accountants, auditors)
• Government authorities when required by law
• Business partners for joint marketing (with your consent)

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

Customer data is typically retained for 7 years after the last transaction, in line with UK accounting requirements.

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Restriction: Request restriction of processing
• Withdraw consent: Withdraw consent for marketing communications

To exercise your rights, contact us at [email protected]

8. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

9. Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.

10. International Transfers

Your personal information may be transferred to and processed in countries outside the UK. When we do this, we ensure adequate protection through appropriate safeguards such as standard contractual clauses.

11. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "last updated" date.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with the law.